SEO Specialist

May 2011 - Present Mixbook, San Jose, CA
  • Optimize on-page elements for search engines & conversions using SEO best practices, HTML and CSS.
  • Build quality, anchor-text backlinks while maintaining a natural link profile.
  • Developed and implemented scalable link building strategies.
  • Track and evaluate progress based on key metrics including revenue organic traffic, conversions, and ranking position in Search Engine Results Pages (SERPs).
  • Increased affiliate revenue through both recruiting and activation.

Online Marketing Specialist

August 2009 - May 2011 MyBookBuyer.com, Milpitas, CA

Continue duties of Online Marketing Intern plus:
  • Identify and optimize for keywords based on search traffic volume, competition, searcher intent and potential ROI.
  • Optimize on-page elements for search engine & conversions using SEO best practices, HTML and CSS, including complete site redesigns and new site design.
  • Build quality, anchor-text backlinks while maintaining a natural link profile.
  • Proposed and developed a strategy which garnered over 6,000 Facebook fans in the lead-up to the rolling out of a Facebook application.
  • Track and evaluate progress based on key metrics including organic traffic, conversions, and ranking position in Search Engine Results Pages (SERPs).
  • Develop and implement social media marketing strategy, rapidly increasing engagement with Facebook fan page and Facebook app.

Online Marketing Intern

May 2009 - August 2009 MyBookBuyer.com, Milpitas, CA
  • Wrote informative, persuasive and SEO-friendly articles, blog posts and press releases.
  • Maintained and administered a company Facebook page and associated promotions.
  • Edited, rewrote and created content on administrative pages to rank higher in SERPs for targeted high-volume keywords and rank for a greater number of long-tail terms.

Experience with SEO, HTML, FBML, CSS, Google Analytics, Salesforce, ShareASale, WordPress, Adobe Photoshop, Microsoft Excel, public relations, social media marketing, copywriting and blogging.

San Jose State University

San Jose, CA
B.S. Public Relations
May 2011

Foothill College

Los Altos Hills, CA
Web Development Skill Certificate
June 2011

Foothill College

Los Altos Hills, CA
A.A. Communication Studies
June 2009

Mission San Jose High School

Fremont, CA
Diploma
June 2000

While working for MyBookBuyer.com:

  • Brought company website from zero top-five rankings in Google to multiple top-five rankings for mid-to-high volume keywords.
  • Increased number of search terms sending traffic from 744 keywords in August 2009 to 2,750 in January 2011.
  • Increased organic search engine traffic by 280% from 3,448 unique visitors in August 2009 to 13,191 unique visitors in January 2011.
  • Built Facebook page following from 0 to over 5,000 likes/fans in less than 6 months.

United States Army

  • Army Achievement Medal (two awards)
  • Army Commendation Medal
  • Good Conduct Medal

Northern California Forensics Association Speech and Debate Awards

  • 2005 NCFA Novice Parliamentary Debate Champion
  • 2nd place Junior Impromptu Speech, NCFA